AmCham Breakfast — Auckland, New Zealand
Four speakers from leading companies give you the good oil on how to succeed in the USA!
Speaker #1: Neville Jordan, Executive Chairman, Endeavour Capital
Neville Jordan, CNZM, is the Executive Chairman of venture capital company Endeavour Capital. He founded Lower Hutt-based MAS Technology in 1976, growing it into a $100 million-a-year exporter which successfully listed on the NASDAQ in 1997. Neville was recently inducted into the NZ Hitech Hall of Fame. As an entrepreneur who has “been there and done that” in the US market, Neville will share practical hints and tips on selling into, and doing business with the US.
Speaker #2: Dr Paul Cossum, CEO, Proacta
Dr Paul Cossum is CEO of Auckland start-up cancer drug developer Proacta, which was named Biotechnology Company of the Year in the 2004 Westpac New Zealand Hi Tech Awards. Paul has 20 years of drug development industry experience in the US. He was most recently Executive Vice President of Drug Development at San Diego-based NewBiotics Inc. Paul will offer insights on attracting investment from US companies, as well as outline some of the pros and cons of setting up shop in the US.
Speaker #3: Stephan Spencer, Managing Director, Netconcepts
Stephan Spencer is the founder and managing director of Netconcepts, an online marketing and web development company specialising in e-commerce, website auditing and search engine optimisation. With headquarters in Browns Bay, Auckland, and offices in Madison, Wisconsin, Netconcepts delivers interactive services to US clients such as AOL and Verizon. Stephan brought Netconcepts to NZ from the US in 2000. He has successfully grown operations in the U.S. and is in an ideal position to provide, from an American’s perspective, unique insights for NZ businesses on how to best operate and market themselves in the U.S.
Speaker #4: Nigel Kirkpatrick, CEO, Industrial Research Limited
Nigel Kirkpatrick is the CEO of Industrial Research Limited, New Zealand’s leading industrial scientific research company. Nigel has substantial international business development experience. Before returning home to New Zealand in 2002 to head up IRL, he was the Zurich-based global innovation leader for DiverseyLever.
The US is a key market for IRL and one where it has been successful in winning key contracts.
Filed under: Ecommerce Seminars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word: 
MarketingProfs virtual seminar series — online (webcast)
Imagine an online ad that costs you nothing per impression, guarantees both a local and worldwide audience actively seeking your products and services, and offers 6 times the click-through rate of a banner ad… a search engine listing.
Search Engine Optimization (SEO) is the ultimate targeted, low cost and high return weapon in the e-marketer’s promotional arsenal.
Learn how to maximize your reach through the “organic” (unpaid) results in the search engines:
- Which search engines to target
- Keyword research tools and tactics
- Writing copy that “sings” to the search engines
- Benchmarking against your competitors
- Link building strategies that work
- Optimal search engine architecture
- Best practices to emulate
- Scams exposed
- Case studies - including the “inside scoop” on what worked and what didn’t
- Making your e-commerce or database-driven site “search engine friendly”
- Measuring the return on your search engine marketing investment
- Developing a search engine marketing plan
- Criteria for selecting a search engine marketing agency
- Online tools and resources
Filed under: Copywriting Link Building Seminars SEO Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
DMA Annual Conference — New Orleans, LA
As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.
Topics include:
- Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
- Secrets to monitoring your own spam record — and your e-mail vendor’s
- Tactics for making your e-mails filter-friendly while complying with the law
Filed under: Email Marketing Seminars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
Filed under: Email Marketing Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
UW E-Business Institute's E-Business Best Practices and Emerging Technologies 7th Annual Conference — Madison, WI
MarketingProfs Virtual Seminar — online (webcast)
Do you use Google every day? Mastering Google’s powerful search refinement operators and lesser known features could, over a years time, save you days scouring over irrelevant results. Even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered.
Learn how you too can become a Google expert searcher and extract invaluable data about your competitors and about the market like never before - with laser-like accuracy and extreme efficiency.
Filed under: Seminars SEO Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Etail 2004 — Fort Lauderdale, FL
- Understanding the evolution of the E-Commerce operations of the panelists
- Discovering growth areas in your already seemingly optimized E-Commerce operation
- Understanding how operations, fulfillment and returns are the crux of your E-Commerce operation
- Unwrapping the key issues around the next holiday season and applying lessons learned from seasons past
Panelists:
Lorna Borenstein, VP & GM, eBay
Fiona Swerdlow, Vice President, e-Commerce, Tommy Hilfiger USA, Inc.
Ruth Crowley, VP, General Merchandise, Harley Davidson
Brian Klais, VP, eBusiness Services, Netconcepts
Filed under: Ecommerce Seminars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
A DMA Brainy Breakfast — Auckland, New Zealand
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join us at the May Brainy Breakfast with Stephan Spencer, Managing Director of Netconcepts, to learn the essential strategies of putting Google to work for your website.
You’ll learn the secrets of how to:
- Check your “Google Pulse”
- Estimate missed opportunity costs
- Ensure Google crawls 100% of your site, including dynamic pages
- Design your pages to dominate rankings
- Avoid getting banned or penalised by Google
- Use paid placement with Google AdWords & optimise your search ads
- Measure return upon investment
- Prepare for imminent changes in the search engine industry
- …and more!
Where else can you reach a majority of qualified prospects at zero or very low cost per click?
Filed under: Seminars SEO Web Marketing
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
Annual Catalog Conference 2004 — Chicago, IL
Have you been told that your catalog site is “search engine unfriendly,” and you need savvy ways to gain search exposure? Are your catalog pages not appearing in the search engines, and you don’t know why?
At this session, industry thought leaders (including our VP of eBusiness, Brian Klais) will examine your challenges and provide actionable tips. You’ll learn how you can leverage the latest search services like trusted feed and contextual advertising, and how to plan strategies for common site challenges.
Whether you manage a B-to-B or B-to-C catalog site, you’ll discover proven ways to increase your ROI and gain improved search positions.
Moderator:
Heather Lloyd-Martin, President & CEO, SuccessWorks Search Marketing Solutions
Panelists:
Dennis Buchheim, General Manager, Search Marketing Solutions, Inktomi, a Yahoo! Company
Kevin Lee, CEO, Did-it.com
Brian Klais, Vice President - eBusiness, Netconcepts
Filed under: Seminars SEO
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
MarketingProfs virtual seminar series — online (webcast)
The Internet’s next killer app for marketers has emerged: Google.
Google’s search algorithms power over half of all Web search queries, making high-ranking Google listings a marketer’s dream. While natural listings in Google deliver millions in sales to some of the Web’s savviest retailers, most websites are not properly designed to reach this market. How can you adjust or revamp your site so Google will love it?
Join Stephan Spencer, President of Netconcepts, during this rich presentation to learn the essential strategies of putting Google to work for your Web site.
Filed under: Seminars SEO Web Development Webinars
|
Email to a Friend |
Printer-Friendly |
No Comments »
Spread the word:
